Marketing Engineered at the Subatomic Level

Marketing has been reduced to templates, tools, and “quick wins.” So it looks active… while sales stay stubborn.

Mad-Science Marketing is the operating system underneath the tactics—built to find what’s broken, clarify what people should believe, and align everything so your marketing finally pulls in the same direction.

Diagnosis first. Creation last.

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Isolated 3D atom model with yellow and blue particles. The central nucleus are surrounded

Marketing Isn’t Rocket Science.
It’s Quantum Mechanics.

Where I’ve Led Strategy + Creative (With Real Stakes).

I’ve spent 20+ years inside small enterprises, nonprofits, trades, and service brands—places where marketing can’t hide behind “best practices.”

It either brings people in, or it doesn’t.

I’ve led both marketing strategy and creative direction in environments where bad messaging shows up fast: empty rooms, missed revenue, and opportunities you don’t get twice.

That’s why I built Mad-Science Marketing—a behavior-driven operating system that starts with diagnosis, not deliverables. We find what’s broken, fix the message, align the work, and then build what actually earns attention and converts.

I’ve run campaigns and live experiences across Chicago, New York, Nashville, and Los Angeles, and the UK with results measured in revenue, attendance, demand, and repeat customers—not vanity metrics.

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