MADLAB

Notes From The Lab

Marketing Is an Ecosystem — The art and science behind what actually drives results

What Is Mad-Science Marketing and Why It Works in Modern Marketing

How to Write a High-Performing Ad With ChatGPT

Branding, Marketing, Advertising — Why Mixing These Up Kills Demand

Your Marketing Sucks (No, No. That Isn’t a Question.)

How To Write A Great Marketing Hook

The Art & Science of Marketing: How Real Decisions Actually Happen

Need More Customers? The Three Brains Behind Every Buying Decision

From Passion to Sold-Out Luxury-A Case Study By Lucerna Group

Julia Neville: From Regional Favorite to National-Ready Headliner

How a Rural Ohio Market Tripled its Sales in 9 Months-Without Paid Ads

Lights, Camera, Domination: Elevate Your Brand with Lucerna Group’s Media Production

Marketing in 2025 Is Broken—Here’s the Strategy That Actually Works

Public Relations Is Dead? Think Again—Why Media Coverage Still Matters in 2025

Case Study: Downtown Marion, Inc. Non-Profit Rebrand & Fundraising Success

Case Study: El Vaquero Mexican Restaurant

Case Study: Dr. Karin Anderson Abrell / Love & Life Media